Mr. West took to his twitter account
yesterday, a rare occassion these days,
to announce how he is about to
change the world.
Kanye West used his twitter account
last night, after his dreams woke him
up in London, to reveal his new
company named after his late mother,
how the billionaires need to re-shape
the world, and how he wants to reform
education to heighten our senses. He
wants to pick up where Alexander
McQueen and Steve Jobs left off.
After getting inspired during his Watch
The Throne tour with Jay-Z, Kanye said
he was impressed with how many
different walks of life were impacted
by music. So he wants to revamp the
world through a new creative
company that heightens our musical,
visual, and all our senses. He's named it
Donda, after his late mother who was
an English professor.
"I am assembling a team of architects,
graphic designers, directors musicians,
producers, AnRs, writers, publicist,
social media experts, app guys,
managers, car designers, clothing
designers, DJs, video game designers,
publishers, tech guys, lawyers, bankers,
nutritionists, doctors,
scientist,teachers..."
"DONDA will be comprised of over 22
divisions with a goal to make products
and experiences that people want and
can afford"
He continued:
"I want to put creatives in a room
together with like minds that are all
waaaay doper than me. We want to
help simplify and aesthetically
improve everything we see hear,
touch, taste and feel."
"To dream of, create, advertise and
produce products driven equally by
emotional want and utilitarian need..
To marry our wants and needs."
"DONDA"
He also revealed his new projects for
the coming years: A new summer
school with director Spike Jonze that
prepares children for the real world
and has majors starting in grammar
school (and allows iPhones to be used
for search engines), a new 7 screen
visual experience (he says the WTT
concert was a small example), a semi-
sci fi project called 2016 OLYMPICS, and
he wants to design the MTV Awards.
Kanye revealed what he's been
spending his money on these last few
years...and it's not what you think:
"I know this is not a very rapper thing
to say but I haven't bought a new car
or piece of jewelry in about 2 years..."
"I invest every dime back into
creativity... hiring amazing creatives
paying for flights, offices ... etc..."
He even tweeted an email address
through which he wanted interested
parties to contact him, to share ideas.
How he ended his twitter convo, this
quote:
"If you have an apple and I have an
apple and we exchange these apples
then you and I will still each have one
apple. But if you have an idea and I
have an idea and we exchange these
ideas, then each of us will have two
ideas." - George Bernard Shaw
Guess we'll be hearing more on this
project in the near future.
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